Tanya Moorehead opened Transcend Training in Richmond, Kentucky in 2020. By 2023, she was at capacity — 30 one-on-one personal training clients, 40 hours a week on the floor, and no room to grow.

"Once you fill all those time spots, you are pretty much capped out. We were pretty much maxed out. We couldn't grow anymore." — Tanya Moorehead

The only way to earn more was to work more. And she knew that wasn't sustainable. So she attended a ProFit Summit in Tennessee in 2023, and after watching Tim Lyons and Randy Angsten online for several months to verify they were the real thing, she enrolled in the Business Accelerator Coaching Program.

Three Key Takeaways

1. Learning to Run a Business

The Business Accelerator changed Moorehead's entire business from the ground up. Before enrolling, she wasn't tracking any business metrics at all.

"When I first opened, all I knew was how to be a trainer. I wasn't running numbers. I wasn't doing anything, so it taught me the basic fundamentals of running a business."

2. The Semi-Private Model

The program opened her eyes to a completely different way of running a gym. She implemented the semi-private model and converted every single one of her existing personal training clients to the new format.

"The semi-private model: I never would have thought to implement that model. But when I did, everything improved."

3. Marketing Automation

Moorehead was initially skeptical that automated communication could feel authentic. She trusted the process anyway — and within two months was generating more leads than she ever had.

"This reason I had the most growth was them educating me on automations and marketing. I was doing none of that before I met them."

Where She Is Today

Before ProFit, Transcend Training grossed $115,000 annually — and wasn't profitable. Today, with 102 semi-private members, her revenue has jumped to $320,000 and the gym is profitable. She's also joined the Iron Circle mastermind.

"It has helped me grow in all areas of my life. I have paid off all my debts. It has been the best investment I ever could have made for the business and for myself."

Her message to other gym owners: "They just give you so much knowledge that you wouldn't get anywhere else. I have been in this space for almost 13 years and nobody educates you the way they do. If I would have known this when I started, I never would have done one-on-ones."

Ready to make the same shift? Learn more about the Semi-Private Pro model and Private Coaching.